Strategies designed for increasing Social Media Marketing (SMM) followers, engagement, and brand awareness. First, create a clear plan by deciding on goals, target audience, and the most relevant platforms. You will want to develop and publish interesting, informative, and engaging content consistently and often, such as visual assets (images, videos, reels, or infographics) to capture attention and afford interest. Next, you will want to make your posts discoverable by using hashtags, trends, or keywords. When first starting out engaging and responding to comments, messages, and any mentions combines social behavior with trust building, and brand loyalty. Once a brand is becoming established, partnering or collaborating with influencers creates new audiences. Advertising or campaigns through social media can create immediate visibility and guide and target specific audiences. By regularly analysing the performance of social content through third party apps (like Google Analytics) or insights based on the goal described earlier in the overall strategy, social marketers can validate what content has or has not worked. 

Social Media Paid (SMP) involves advertising content via payment on platforms such as Facebook, Instagram, LinkedIn, and TikTok. e key feature of SMP is the way an advertisement can target groups of people demographically based on location, age, interests, or behaviors. Paid campaigns allow brands to reach audiences faster, acquire traffic to websites, generate leads, or drive increasing levels of sales, with maximum efficiency, focusing on any location(s) they choose. Paid social media can take the form of boosted posts, stories, carousel ads, and video ads. SMP is benefiial to advertising a product as it measures activity and evaluates or reports on the sponsored social media campaign. If your brand is looking for quick visibility and measurable growth online, paid social media marketing may be right for you!

Social Media Organic (SMO) refers to growing your brand through organic means rather than through paid ads. SMO consists of posting valuable content, managing your community through engagement, responding to comments, and engaging with hashtags to reach a larger audience. SMO creates trust and brand loyalty, as people are engaging with your brand naturally versus through paid means. For example, SMO constitutes the following activities: regular posting, creation of engaging visuals or videos, polls, and shares - either asking for them or promoting them. Results happen over time. However, organic growth allows for a stronger and more credible presence online, better levels of engagement, and the formation of long-term relationships with your audience, all generating visibility of your brand across many social media platforms.